New York, NY and Chatsworth, CA – (July 12, 2022) Six Star Pro Nutrition® (www.sixstarpro.com), one of America’s leading sports nutrition brands, continues its mission to promote active nutrition through high school athletics thanks to a partnership with Sierra Canyon School in Chatsworth, California.
As part of the agreement, Six Star Pro Nutrition® will provide Sierra Canyon athletes with its Whey Protein Plus and Ultimate Hydration products, collaborate on co-branded content across digital, mobile and social platforms, have access to the school’s marks and logos and offer nutritional and athletic seminars for athletes who aspire to compete collegiately.
“The Sierra Canyon Athletic Department could not be more excited about the new partnership with Six Star Pro Nutrition®,” said Richard Shapiro, Chief Financial & Operating Officer of Sierra Canyon School. “An athlete’s nutrition plays a vital part in their training and success, Six Star® products will improve both nutrition and student athlete performance. The Sierra Canyon Athletic Department truly appreciates the partnership.”
“We are excited to fuel Trailblazer student athletes on and off the field during the 2022-23 school year,” said Jarrod Jordan, Chief Marketing Officer at Iovate Health Sciences International Inc., the makers of Six Star® branded products. “Six Star® is the athlete’s choice when it comes to protein and hydration products and given our successful inroads into the collegiate market last year, it only made sense to align with some of the most dynamic high school athletic programs in America as a means of creating brand loyalty throughout an athlete’s journey.”
The deal between Six Star Pro Nutrition® and Sierra Canyon School was brokered by Teall Properties Group, which has previously scaled multimedia rights holder agreements at the college level and have now started to do it with high schools. The company has represented some of the top programs in collegiate athletics, including hundreds of colleges, conferences and bowl games.
This marks the fifth in a series of high school partnerships for the Six Star Pro Nutrition® brand (Mason High School – OH, Southlake Carroll High School – TX, Bentonville High School – AR, Bentonville West High School – AR), which works with football star T.J. Watt and soccer stars Tobin Heath and Weston McKennie on an ambassador basis. In July 2021, Six Star® was the first brand to sign college athletes to Name, Image and Likeness deals when Edgar Padilla Jr., Hanna Cavinder and Haley Cavinder signed agreements with the company.
Six Star® products are available nationwide at Walmart®, Walgreens®, Amazon® and other fine retailers.